Life isn't about finding yourself. Life is about Creating Yourself                         - George Bernard Shaw

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Pricing – How do you Value Yourself Part 2

Immediately it was apparent that they were bleeding cash. They knew it but didn’t know how to fix it. After a few questions, it was crystal clear what had to be done. Get a firm grasp on exactly what the costs were and what category they would be part of revenue, cost of goods sold, and administrative costs. From there we had to:

            1.  Determine how they did their pricing. (It was based on                supposed costs and what the “market” would bear, in other               words, they checked out the competition.)

            2. Look at ways to reduce costs and slash things that                        weren’t needed.

            3. Research ways to increase sales as fast as possible.


Pricing - How do you Value Yourself Part 1


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