Jewelry and Jewelry PhotographyJewelry and Jewelry Photography Making your jewelry photographs look interesting and different can set your designs apart from the competition. The old cliché stands true, “You never get a second chance to make a first impression.” In the on-line world of e-commerce, the more you stand out, the more you are remembered, this will translate directly into sales for your sites. The keys to good jewelry photography are sharpness, lighting, exposure, and in the case of gemstone photography, trying to create some sparkle. Focus- It is worth getting out your camera's manual to find out how to put the camera in "spot focus" mode. The normal focus mode of digital cameras is some sort of average focus mode. That means that the camera will look at a wide area of a scene and base the focus on that area. Since you want to control where the camera is focusing, it's better for jewelry photography to put the camera into spot focus mode, this will allow you to control more precisely what the camera will be focusing on. However, even in spot focus mode many digital cameras can't really "lock-in" on a small shiny object like gemstone jewelry using auto focus. So unfortunately, for close-up jewelry photography, you need a camera with good manual focus capability. Another key to a sharp image is a tripod. It is absolutely essential to use a tripod or similar camera support when shooting jewelry. A sturdy tripod is better than a flimsy one, but any tripod is many times better than no tripod. Use a tripod. Lighting- Another key to good jewelry photography is the lighting. Normally diffuse (soft) lighting works best for jewelry. You have probably already discovered that an on-camera flash does not lead to good jewelry photos. Not only is the camera's flash too bright at such a close distance, but it is probably in the wrong position to actually light up the jewelry properly. On camera flash will also create harsh and distracting shadows. Rather than flash, we like to use continuous lighting for product photography. Using continuous lights makes it easier to visualize what the final image will be like. We prefer daylight balanced compact fluorescent bulbs for lighting . These bulbs provide nice, natural-colored light and they produce very little heat so they can be left on for long photo sessions without over heating the photographer. Even fluorescent light bulbs will need to be diffused and for that we use an EZcube light tent as the diffuser. A small light tent makes it easy to reduce glare and control shadows for jewelry photography. Exposure- Proper exposure is also key to good jewelry photography.
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